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'Because your body needs you too!'

As a woman, your needs are very different:

Being a woman in today's world is challenging enough! On top of that, you have to cope with what your body goes through. Periods, stress, fatigue and sometimes, mood swings and irritability - you may have to cope with these and much more! This is why the demands on the body are huge and your nutritional needs very different. For centuries, women have been taking care of the family. You realize now that you need to take care of yourself. Recognizing this need, GlaxoSmithKline Consumer Healthcare has recently launched New Women's Horlicks, the first and only health drink in India, designed for today's woman with the complete list of micronutrients recommended for women by the World Health Organization [WHO]. #

Did you know? » Women may loose up to 1 litre of blood annually through monthly periods » This is equivalent to 3 blood donations » Translates to 22% of total blood volume of women of around 4.5 litre. Loss of blood due to menstruation and inadequate diet is a cause of anemia Just two 2 serves (60 g) of Women's Horlicks a day is designed to help fill the dietary gap of essential micronutrients - vitamins and minerals. New Women's Horlicks, rich in milk protein [for alignment with the label], can be made up in water [three full teaspoons in a small cup of water]. The National Family Health Survey Report (2006) shows that one out of every two women in India is anemic with almost 39% of Indian women suffering from mild anemia. This literally means that almost 115million Indian women of the reproductive age are anemic. Evidence suggests that good nutrition can play an important role in addressing mild anemia. A study published by Indian Journal of Community Medicine# reveals that just iron and folic acid supplement alone are not adequate to prevent or correct anemia. Other hemopoietic nutrients like vitamin C, B2, B6 and B12 are equally important in managing anemia. Therefore, maintaining nutrient stores is essential/ important.

New Women's Horlicks contains a unique combination of HEMOCALTM nutrients which provides good quality milk protein along with 100% of the daily requirements of iron, calcium, Vitamins B2, B6, B12, folate as well as Vitamin C for replenishment of nutrition bank and for healthy blood and bones Made with the goodness of milk and malt, with no added sugar and low in fat, New Women's Horlicks has been specially formulated to provide all the nourishment without excessive calories. Available in two exciting flavors (Chocolate & Caramel), New Women's Horlicks with HEMOCALTM is priced at Rs 100 for an attractively designed 200 gm pet jar with a flip top lid.

# As per WHO RDA 19-50 year old women (menstruating) ^ sucrose, # Indian Journal of Community Medicine. 31(3): (2006-07 - 2006-09)

Nutrition Facts Unite Per 100g Per serves (60g) Energy Kcal 359 215 Carbohydrate g 66.9 40.1 Fat g 1.5g max 0.9 HEMOCOL nutrients Unite Per 100g % WHO RDA ( 2 Serves ) Ideal quality protein 100% Amino Acid Score* g 20.0 Calcium mg 1666.7 100 Iron mg 49.7 100 Vitamin C mg 75 100 Vitamin B2 mg 1.8 100 Vitamin B6 mg 2.2 100 Vitamin B12 mcg 4.0 100 Folic Aciid mcg 666.7 100 Other nutients Unit Per 100g % WHO RDA (2 serves ) Vitamin A mcg 416.7 50 Vitamin E mcg 6.3 50 Zinc mg 4.1 50 Selenium mcg 21.7 50 Vitamin B1 mg 0.9 50 Niacin mg 11.7 50 Biotin mcg 25.0 50 Pantothenic Acid mg 4.2 50 Iodine mcg 125.0 50 Magnesium mg 183.3 50 Vitamin D mcg 4.2 50 Vitamin K mcg 45.8 50 Benefits of Nutrients Energy to help keep you charged. Low fat helps weight management For Healthy blood and its normal function to help you feel 100% everyday   Nourishment for healthy skin To release energy for the multi-tasker in you Nourishment for healthy bones

Available in the top metros and mini metros. For more information write to: GlaxoSmithKline Consumer Healthcare DLF Plaza Tower, DLF Phase I, Gurgaon-122002 Haryana, India Email:contact.4.gsk@gsk.com