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Mother's Horlicks, launched in 1997, is a superior nutritional supplement scientifically designed keeping in mind the nutritional needs of the pregnant and breast feeding women. The nutritional superiority was enhanced in May 2004, with the addition of Docosahexaenoic acid (DHA), an essential omega-3 fatty acid. An attempt to further enhance the nutritional superiority of Mother’s Horlicks and increase brand differentiation in the category saw the launch of a new variant fortified with Choline in March 2010. Choline and DHA are essential nutrients, important for normal development of brain and nervous system.
In addition to DHA and choline, the New Mother's Horlicks provides ideal quality proteins [with 100% amino acid score]. Mother's Horlicks is also rich in antioxidants [vitamins A, E, selenium and copper] essential during pregnancy and lactation. |
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| Additionally, Mother's Horlicks, in three serves [6 scoops], provides (As per USDA 2001; **ICMR RDA) |
- 100 % RDA of vitamins B2, B6, B12, folic acid,** calcium** and iron** (nutrients that are essential for blood and bone health)
- 50 % RDA of vitamins B1, D, iodine and phosphorus;
- 25%RDA of zinc
- 60 mg of DHA from vegetarian source and
- 182 mg of choline
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Moreover, Mother's Horlicks has been manufactured through a natural process of malting or germination that helps to produce enzymes which in turn helps to breakdown complex starches and proteins into simpler molecules making it easy to digest.
Available in all leading chemist outlets in packs of 500 g and 200 g, Mother Horlicks has best value for money and is the leading nutritional supplement for pregnant and breast feeding women. After all, every mother has a right to healthy babies!! |
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| Benefits for Mother |
- A scientific combination of 27 vital nutrients to help optimize dietary intake of the mother.
- Can help improve the quality and quantity of breast milk.
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| Benefits for Baby |
- Nourishment for the growing baby that can help improve birth weight.
- Nutrients known to help in the development of brain and nervous system of the baby.
- Micronutrients for healthy blood and bone formation.
- Antioxidant nutrients for immunity.
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| Nutrients |
Units |
Per 100g |
Daily dose of 2 scoops,
3 serves a day
(75g) provides* |
Essential for |
Total
Quantity |
Total
Quantity |
% Daily
Requirement |
| DHA (Docosahexaenoic acid) |
mg |
80 |
60 |
NA |
Development of brain and nervous system of the baby |
| Choline |
mg |
242 |
182 |
33 |
| Ideal quality protein - 100% AAS** |
g |
20 |
15 |
23 |
Growth of the baby |
| Carbohydrates |
g |
62.7 |
47 |
NA |
Energy |
| Total fat |
g |
7 |
5 |
18 |
| Calories |
Kcal |
394 |
296 |
14 |
| Elemental iron |
mg |
50.7 |
38 |
100 |
Mental and physical development of the baby |
| Folate |
mcg |
533.3 |
400 |
100 |
| Vitamin C |
mg |
106.7 |
80 |
100 |
| Vitamin B2 |
mg |
2.1 |
1.6 |
100 |
| Vitamin B6 |
mg |
2.7 |
2 |
100 |
| Vitamin B12 |
mcg |
3.7 |
2.8 |
100 |
| Iodine |
mcg |
193.3 |
145 |
50 |
| Elemental Calcium |
mg |
1333.3 |
1000 |
100 |
Development of strong bones and teeth of the baby |
| Phosphorus |
mg |
466.7 |
350 |
50 |
| Vitamin D |
mcg |
3.3 |
2.5 |
50 |
| Vitamin A |
mcg |
866.7 |
650 |
50 |
Antioxidant function and healthy immunity |
| Vitamin E |
mg |
10.0 |
7.5 |
50 |
| Zinc |
mg |
4.0 |
3 |
25 |
| Selenium |
mcg |
46.7 |
35 |
50 |
| Copper |
mg |
0.9 |
0.7 |
50 |
| Vitamin B1 |
mg |
0.9 |
0.7 |
50 |
Release of energy from food |
| Niacin |
mg |
12.0 |
9 |
50 |
| Magnesium |
mg |
116.7 |
87.5 |
25 |
| Vitamin K |
mcg |
60.0 |
45 |
50 |
Normal blood clotting |
| Sodium |
mg |
497.3 |
373 |
75 |
Maintenance of electrolyte balance |
| Potassium |
mg |
620.0 |
465 |
23 |
| Chloride |
mg |
476.0 |
357 |
48 | | |
* In 75g (3 serves) as per US RDA 2001; Macronutrients, Iron, Folate, Calcium and Vitamin C as per ICMR RDA
** Chemical score
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For more information write to:
GlaxoSmithKline Consumer Healthcare
DLF Plaza Tower, DLF Phase I, Gurgaon-122002
Haryana, India
Email: contact.4.gsk@gsk.com |