Mother's Horlicks, launched in 1997, is a superior nutritional supplement scientifically designed keeping in mind the
nutritional needs of the pregnant and breast feeding women. The nutritional superiority was enhanced in May 2004, with
the addition of Docosahexaenoic acid (DHA), an essential omega-3 fatty acid. An attempt to further enhance the
nutritional superiority of Mother’s Horlicks and increase brand differentiation in the category saw the launch of a new variant
fortified with Choline in March 2010. Choline and DHA are essential nutrients, important for normal development of brain
and nervous system.

In addition to DHA and choline, the New Mother's Horlicks provides ideal quality proteins [with 100% amino acid score]. Mother's Horlicks is also rich in antioxidants [vitamins A, E, selenium and copper] essential during pregnancy and lactation.

Additionally, Mother's Horlicks, in three serves [6 scoops], provides (As per USDA 2001; **ICMR RDA):

• 100 % RDA of vitamins B2, B6, B12, folic acid,** calcium** and iron** (nutrients that are essential for blood and bone health)

• 50 % RDA of vitamins B1, D, iodine and phosphorus;
• 25% RDA of zinc
• 60 mg of DHA from vegetarian source and
• 182 mg of choline

Moreover, Mother's Horlicks has been manufactured through a process of malting or germination that helps to produce enzymes which in turn helps to breakdown complex starches and proteins into simpler molecules making it easy to digest. Available in all leading chemist outlets in packs of 500 g and 200 g, Mother Horlicks has best value for money and is the leading nutritional supplement for pregnant and breast feeding women. After all, every mother has a right to healthy babies!!

Benefits for Mother

• A scientific combination of 27 vital nutrients to help optimize dietary intake of the mother
• Can help improve the quality and quantity of breast milk

Benefits for Baby

• Nourishment for the growing baby that can help improve birth weight.
• Nutrients known to help in the development of brain and nervous system of the baby.
• Micronutrients for healthy blood and bone formation
• Antioxidant nutrients for immunity