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Food claims

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Food claims are statements describing about the product’s or its ingredients’ safety, quality and health protective and promotional effects. There are at least two types of food claims; one related to limits of exclusion and the other on the positive effects on health.

Free: This term means that a product contains no amount of, or only trivial or ‘physiologically inconsequential’ amounts of, one or more of these components: fat, saturated fat, cholesterol, sodium, sugars and calories. Synonyms for ‘free’ include without, no and zero.

Low: This term can be used to describe foods that can be eaten frequently without exceeding dietary guidelines for one or more of these components: fat, saturated fat, cholesterol, sodium and calories. Synonyms for low include little, few and low source of.

Light: This descriptor can mean two things:
A nutritionally altered product contains one-third fewer calories or half the fat of the reference food.
The sodium content of a low-calorie, low-fat food has been reduced by 50%.

Claims

Requirements

Calories

Free

Fewer than 5 kCal/serving

Low

40 kCal or less per serving, or per 50 g of the food

Reduced/less

At least 25% fewer kCal per serving than reference food

Light/lite

If 50% or more of the kCal are from fat; fat must be reduced by at least 50% per reference amount. If less than 50% of kCal are from fat, fat must be reduced at least 50% or kCal reduced at least 1/3 per reference amount

Fat

Free

<0.5 g of fat per serving

Low

3 g or less per serving, or per 50 g of the food

Reduced/less

At least 25% less per serving than reference food

Light/lite

If 50% or more of the calories are from fat, fat must be reduced by at least 50% per reference amount. If less than 50% of calories are from fat, fat must be reduced at least 50% or calories reduced at least 1/3 per reference amount

Sugar

Free

<0.5 g per serving.

Reduced

At least 25% less sugar per serving than reference food

No added sugar, without added sugar, or no sugar added

No sugars are added during processing or packing

Sodium

Free

<5 mg per serving

Low

140 mg or less per serving, or per 50 g of the food

Very low

35 mg or less per serving, or per 50 g of the food

Reduced/less

At least 25% less per serving than reference food

Light

If food is low calorie and low fat and sodium is reduced by at least 50%

Fiber

High

5 g or more per serving. (Foods with high fiber claims must meet the definition for low fat, or the level of total fat must appear next to the high fiber claim.)

Good source of fiber

2.5–4.9 g per serving

More/added

At least 2.5 g more per serving than the reference food

Other nutrient claims

Healthy

Products using the term healthy in the product name or as a claim on the label must contain, per serving, no more than 3 g of fat, 1 g of saturated fat, 480 mg of sodium, or 60 mg of cholesterol. They must also supply at least 10% of the daily value for at least one of six nutrients: vitamins A and C, calcium, iron, protein and fiber. Raw meat, poultry, and fish can be labeled healthy if they contain, per serving, no more than 5 g of fat, 2 g of saturated fat and 95 mg of cholesterol

High, rich in or excellent source

20% or more of the daily value for a given nutrient/serving

Good source of, more or added

The food provides 10% more of the daily value for a given nutrient than the comparison food. The 10% of daily value also applies to fortified, enriched and added claims, but in those cases, the food must be altered.

Source: A Food Labeling Guide. U.S. Food and Drug Administration, 2004.



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